Why DIY Video Production or Directing is a Bad Idea
As YouTubers and other social media influencers make video production seem like a piece of cake, many small businesses choose to avoid production experts when making videos for brand promotion. Unfortunately, what they don’t realize is that many of the big names on these platforms actually have teams helping them out, and those who don’t have a team, have some form of production experience or training. This enables them to shoot brilliant videos that garner large audiences.
If you are looking to attract the attention of your target audience in the same way that they do, you’ll need a bit of video production knowledge and experience. However, running a business and video production experiment can be challenging as well as expensive. Not to mention if you’re unaware of what you’re doing, you could engage in some irreversible problems for you and your brand. To give you an idea of what could go wrong, Aspire Media Productions has highlighted three reasons why DIY VIDEO directing is a bad idea.
1. Facing injuries from dangerous stunts
If you plan on including dangerous stunts and action scenes in your movie, but are unaware of the best angles and distance to shoot them at, you could accidentally put yourself in harm’s way. For example, to get a good shot, you might place a camera too close to the action, which could lead to falls and injuries.
2. Going over budget and diluting profits
When you have limited experience in film production, you may have trouble making the most of your budget. In fact, there may be instances where you might spend too much money on equipment, actors, editing, and shooting days to complete your production that you then exceed your budget. Once you launch your video you may not have sufficient funds to cover any additional planned promotions.
3. Underestimating the amount and kind of footage needed
A seasoned professional knows the ratio of film or video hours for what will be needed for the finished product. This gives them a blueprint for how much footage they'll require. Content consumers are looking for engaging and innovative videos, which means you need to have well-conceived and executed content if you want to captivate your audience. If you are unaware of what your viewers are interested in or what they will respond to well, you may not receive the viewership or engagement that you hoped for
Do things right - Hire a professional!
Professional production companies and producers have years of experience working on sets with cinematographers, writers, production designers, editors, actors, audio engineers, lighting grips, etc.and know the skills required to achieve each frame of video they shoot. They know how to work with creative teams and can derive precisely what’s required to make a great video production. Moreover, in being a responsible, reliable, and experienced creative partner, you can rest assured knowing that you have someone to thoroughly assess your goals and will develop a plan to meet them.
Similarly, when it comes to shooting a union production, you may need a license, which a product expert will gladly acquire to ensure that your film’s production will be in compliance.
That said, when choosing a production expert, enlist someone who has the expertise and experience to lead a project. To verify the quality of their work, you can check their reviews or ask them for referrals. Another way to grasp the quality of their efforts is to see samples of their past work.
If you’re wondering how much it costs to hire a production company, that will really depend on the type of professionals you choose, and the complexity of your project. Directors of Hollywood films make millions, but our team at Aspire Media Productions does its best to work within your budget.
As a leading video production company In CT, we work hard to make videos that showcase the story of your business, your company, your service, your practice, or your event.
Research says that landing pages with video have 800% more conversion than the same page without a video. So, to help you benefit from this trend, we do our very best to produce videos that your audience will enjoy watching. Our video content is molded to inform, educate, and entertain your audience. At the same time, we try to make your message captivating and easy to understand. That way, viewers can take the next step and respond to your call to action.
To learn more about how we can help you, please click here or get in touch with us by clicking here.