Zoom-ing Essentials 3.0
Amid the COVID-19 pandemic, virtual meetings and live sessions are becoming a primary necessity today as they allow better communication, conversions, and confidence among clients and consumers. At the start of the year, many individuals enjoyed meeting with businesses face to face to purchase products and services. However, as social distancing has paused in-person meetings, companies and brands were forced to find an alternative to interacting with clients.
This need of the hour increased the demand for virtual interactions and video content. Unfortunately, only tech-savvy companies seem to be benefiting from this trend as others are unsure of how to make the most of it.
If you are in a similar situation, do not worry, Aspire Media Productions is here to help you put forward your best foot when using video for a presentation of any kind. To guide you effectively, we’ve put together a Beginner’s Guide to using Zoom effectively. Zoom is one of the primary video communicating tools on the internet, which makes it vital to get the hang of it.
Learn about your phone camera: As you’ll use your phone camera for the Zoom video, you need to get familiar with how to record with it. Check the clarity of the video, how close to your camera you will need to be and if there are additional features that the Zoom app will allow.
Invest in lighting: Consider the purchase of a ring light (as it is worth its weight in gold) to help light your face smoothly. Ring lights also help eliminate shadows no matter what natural or artificial light surrounds you.
Prepare what you want to say: After you work out the technicalities, you’ll need to prepare what you’ll be covering during the Zoom video session. If you need presentation slides, make sure you schedule the time to prepare them.
Gather the tech tools you’ll need: For a successful Zoom video, make sure you have all of the details you need to present clearly. This may include an audio-visual system, high-speed internet modems, microphones, etc. If you ensure that everything is prepared and functional before your actual presentation, you are bound to have a successful experience.
Send out Zoom invitations: Once you’re sorted with your set up and presentation, you’ll need to send out invitations to your guests. This will include a meeting link or code that participants can use to join your video presentation.
Advice From The Pros
Be as authentic as possible: When you’re honest and genuine with your content, you will find it easier to connect with your audience. Moreover, they will feel more comfortable in your presence, and it will be easier for them to follow what you are saying.
Keep going: In case you face a technical glitch, or if your cat brings in a mouse while you’re on a Zoom video session, try not to panic. You can address the situation by talking about it as you attempt to fix it. But, don’t feel like you need to end the presentation just because you faced a minor hurdle. Keep going if you can.
Prepare yourself: When making a presentation, you must always prepare yourself. To get ready, you need to develop a plan and follow it while also being flexible in case of interruptions or if someone goes off-topic. That way, you can meet your schedule and ensure that you drive your points across effectively.
Practice as much as possible: Like learning any new skill, learning to present via Zoom will take practice as well. While doing a practice run, you can press “Record” during the Zoom session. You can then use this video to review your “performance.”
At Aspire Media Productions, our goal is to exceed your expectations. We are a leading video production company in Norwalk, CT, with all of the insights you need to create engaging video content. We help you share a story that’s comprehensive and interactive. That way, your audience is captivated throughout and encouraged to follow your call to action at the end. While working on your content, we make sure to understand everything that you want to convey and accordingly help you set the scene and prepare for your video recording session. We also handle live recordings done over the Zoom app.